Beloved Adoption Law

Photo by Jennifer Ashurst Photography

I met Alex and Jordan through instagram. What I loved about our first interactions, is that they knew they were starting a business, they knew who their audience was, they had a plan for gaining traction, and they knew they needed a strong brand to get started doing what they were going to do. 

Alex and Jordan have truly amazing hearts and have a fire within them for helping kids and assisting the families who want to give them homes. They are also the two most personable ladies out there and work so well as partners. 

 

Project Details:

  • Font Suggestions

  • Promotional Postcards

  • Facebook advertisements

  • Brand Research & positioning

  • Discovery & Inspiration

  • Logo Marks & Variations

  • Custom Color Palette

Beloved Adoption Law – adoption law firm – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – professional logo design - moodboard

Since they were going to be working in the law field, they wanted to be set apart from the competition and appear younger, but also wanted to look trustworthy, professional and approachable.

With the mission of: "Providing a joyful adoption experience for beloved children of God", we decided to pick a color palette and font that would allow us enough structure and professionalism so that we could get creative with the submark and illustrative element. 

We decided to use more symbolism than go with the general adoption concepts that come to mind. After doing research on flower and herb symbolism, Oregano struck a cord. The herb in Greek means joy of the mountains and is a symbol of joy and happiness. We knew that this would be a great element to use throughout their branding. 

 
Photo by Jennifer Ashurst Photography
Beloved Adoption Law – adoption law firm – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – professional logo design - postcard
 

We ran a series of Facebook and Instagram ads for the first twenty days of launching their business and saw huge success. Their facebook likes increased by 700+ and Instagram followers by 100+. 

 
 
 
Hayley was a pleasure to work with. She is efficient, creative and patient. She caught our vision and turned it into something tangible that we could use to promote our new business.
— Alex and Jordan