Beloved Adoption Law - Logo Design & Stationery
About the Client
I met Alex and Jordan through instagram. What I loved about our first interactions, is that they knew they were starting a business, they knew who their audience was, they had a plan for gaining traction, and they knew they needed a strong brand to get started doing what they were going to do.
After brainstorming and creating a moodboard we were able to nail down a neutral color palette with blues added in. We also talked about the symbolism of the olive branch of "peace and victory" tying into the law profession. We decided to keep everything very minimal and structured, but to balance it out, Paige wrote out her tagline "attorney for creatives" in calligraphy (she owned a calligraphy business in a past life) to add a personal touch and speak more towards creatives. And we also decided to add in an illustration of the olive branch to soften the logo icon and add more creative interest.
Leave-behind postcards for area churches, community centers and adoption partners.
We ran a series of Facebook and Instagram ads for the first twenty days of launching their business and saw huge success. Their facebook likes increased by 700+ and Instagram followers by 100+.