Crossfit Bellator - Logo & Apparel Design
About the Client
Crossfit Bellator was in need of a vectorized logo that they could use to order t-shirts, window decals and other marketing materials. Joe had a great vision for what he wanted the logo mark to be.
After brainstorming, creating a moodboard, and testing out a few different avenues, we both were sold on having a sleek text logo that played into the luxury and minimal feel, but we needed to figure out one major thing. The number one concern was that a lot of people are scared of needles, so we wanted to minimize that by introducing a graphic that is more natural and comforting.