Evolve - Logo Design


About The Project

Happy clients tend to come back! Jade from Two Girls and The City, came to me to work on a logo for a consulting business she’s starting to help women find their fashion style, have clarity when shopping for clothes, and feel confident and beautiful in the clothes that they wear!


The ideal client for this project was young women who were looking for help with organizing their closet and finding their unique look through fashion and accessories. We wanted the logo to look fresh, minimal and feminine. 

After exploring typography and different watercolor marks, we came up with the final logo: A winged calligraphy-like type over a tiffany blue watercolor mark. The logo is bold and versatile and can be used on a number of different backgrounds and because of it's square shape, looks good on any orientation.

It was also important that the logo grow with the business, so I supplied the logo without the watermark background, in case the client would like to use it over images or contrasting colors in the future.  


"Hayley did an amazing job on my business logo and always makes sure that I was involved in every step of the process. I am in love with my new logo and can't wait to use it to further my business ideas. Thanks Hayley for your hard work and talent."