Executive Jet Professionals

 
Photo by Jennifer Ashurst Photography

About the Client

Britney came to me with a solid idea, a business plan, and great goals. One was that she wanted a professionally designed logo that would speak to her target market, which were high-class professional men in corporate companies. Executive Jet Professionals provide customizable options to today's flight departments so that they can continue to shine in their unique ways while maintaining the upmost standards of safety, CRM and service.

Solution

EJP's Brand Style words were: Professional, high-end, sleek, future thinking, quality, and masculine. I went in knowing that we would need straight lines, sleek typography. It would need to look minimal, streamlined and abstract, using Tesla, Barney's New York and luxury watch brands as our inspiration. After exploring options with actual planes in them, we created an abstract version of the tail fin of the gulf stream jets, and it was exactly what we were looking for.

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"It was a great process. Hayley brought a critical aspect to the design that I couldn't have done on my own even though I thought I knew what I wanted. I also loved the mood board as I kept going back to it when I couldn't decide between the logo options."