Kristi Holland Designs - Logo Design
About The Project
Kristi Holland Designs freezes memories and special moments by creating custom pet portraits, wedding bouquet paintings, and floral paintings for your home. Kristi is the kindest person and has the best heart behind the business. As a mom, she started the business to be able to stay home with her kids, but painting is something that gives her joy, and if you see her work, she is amazingly talented at it.
Kristi wanted a brand that was simple and clean, but represented her and her clients well.
The goal was to create a simple, friendly, but meaningful brand that represented her and her client market well. So we dove into key words and her seasonal personality.
Her keywords ended up being: custom, airy, light, floral, and cottage-y, and with her summer personality with spring undertone, we knew that her typography needed to have structure but still breathable and light, and her colors needed to be the calm muted colors of summer. We decided to go with a detailed but delicate floral illustration, based on her popular custom bouquets and floral paintings.