Kristi Holland Designs

Kristi Holland Designs – custom watercolor painter – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – floral illustration logo

Kristi Holland Designs freezes memories and special moments by creating custom pet portraits, wedding bouquet paintings, and floral paintings for your home. Kristi is the kindest person and has the best heart behind the business. As a mom, she started the business to be able to stay home with her kids, but painting is something that gives her joy, and if you see her work, she is amazingly talented at it. 

Kristi wanted a brand that was simple and clean, but represented her and her clients well. 

 

Project Details:

  • Custom Color Palette

  • Font Suggestions

  • Brand Research & Positioning

  • Discovery & Inspiration

  • Logo Marks & Variations

Kristi Holland Designs – custom watercolor painter – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – floral illustration logo - moodboard

The goal was to create a simple, friendly, but meaningful brand that represented her and her client market well.  So we dove into key words and her seasonal personality. 

Her keywords ended up being: custom, airy, light, floral, and cottage-y, and with her summer personality with spring undertone, we knew that her typography needed to have structure but still breathable and light, and her colors needed to be the calm muted colors of summer. We decided to go with a detailed but delicate floral illustration, based on her popular custom bouquets and floral paintings. 

Kristi Holland Designs – custom watercolor painter – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – floral illustration logo
Kristi Holland Designs – custom watercolor painter – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – floral illustration logo
Kristi Holland Designs – custom watercolor painter – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – floral illustration logo
 

What was the most valuable part of the process?

Probably how relatable Hayley is! I loved meeting her in person and that really set the tone for the rest of the process. It helped me fully know what I could expect and the kind of person I was trusting with this project.
— Kristi Holland
 
Kristi Holland Designs – custom watercolor painter – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – floral illustration logo - business card design
If you want something tailored to your style, business and personality, then Hayley is your girl. She gets to know each part of your business and seeks out all of the possible information you’re willing to give in order to provide a quality product. It’s an investment worth investing in.
— Kristi Holland