Maynard Family Chiropractic - Branding, Signage, T-shirt Design
About the Client
After becoming a patient at Maynard Family Chiropractic, I became a fast believer in their practice and their mission: Our goal is to provide you with simple, common-sense tips to preventing disease and living a fuller, healthier lifestyle. They are extremely passionate about helping people achieve maximum health, and it doesn't hurt that they are the friendliest people you will ever meet.
That led me to a conversation about branding. For years, they didn't have a unique logo for their specific branch, but used the Maximized Living logo on products and marketing material. Even though they are a practice under Maximized Living, they wanted to have their own specific brand that they could market with and that would reflect their practice.
Maynard wanted a sleek and minimal logo that reflected their practice and passion for being on the leading edge of health. Their inspiration came from minimal, black and white and Scandinavian sources. It was important that the logo would not only look good on a business card, but look just as good in large format, on a sign or banner.