Megan Goggins Photography - Logo Design
About The Project
Megan came to me with a photography business that she wanted to see change from being an "all things for all people" business to solely shooting engagements and weddings. She had already made the switch in her business and had seen an immediate change in her booking, but she needed her brand to reflect it to make the full leap forward.
With the goal of creating an timeless and classic logo design, we used Megan's keywords (thoughtful, bubbly, friendly, colorful, classy and modest) to create a timeless and classic logo design that also had a friendly and bubbly feel. She had a mint color that she had became known for in her business, so it was important to incorporate that into her branding. And she pulled a lot of inspiration from southern, classic feminine looks, so we decided to work with a custom monogram for her logo design.