Authentic branding for dreamers, late-nighters, and small business entrepreneurs
Megan Goggins Photography
Megan came to me with a photography business that she wanted to see change from being an "all things for all people" business to solely shooting engagements and weddings. She had already made the switch in her business and had seen an immediate change in her booking, but she needed her brand to reflect it to make the full leap forward.
Custom Color Palette
Brand Research & Positioning
Discovery & Inspiration
Logo Marks & Variations
With the goal of creating an timeless and classic logo design, we used Megan's keywords (thoughtful, bubbly, friendly, colorful, classy and modest) to create a timeless and classic logo design that also had a friendly and bubbly feel. She had a mint color that she had became known for in her business, so it was important to incorporate that into her branding. And she pulled a lot of inspiration from southern, classic feminine looks, so we decided to work with a custom monogram for her logo design.
What was the most valuable piece to you throughout the process?
I REALLY loved how many different types of sketches you created that I could choose from. I didn't really know exactly how I wanted my logo to look so seeing different styles really helped see what I liked and didn't like. And I SO appreciate my request that we pretty much combined 3 logos into one to create my dream logo!! I love it so much!!