This package is for businesses who want to build the foundation of their brand and kick-start their visual design. We’ll focus on creating your logo design and submark for your business, along with the most important printed stationery and first impression, your business card!
4 week process
Seasonal Color Psychology
Sub-mark & Logo Design
Final Logo Files for Digital & Print
Brand Cheat Sheet
Business Cards (100)
Dive deep into your branding, your messaging and your overall vision with Trailblazer Package. This package combines brand strategy and design for a full-scale roll-out and launch in the last week.
We will focus on creating a vision for your brand, along with your strategy that will guide the growth of your business. Then we’ll jump into the aesthetics of your logo, submark, custom pattern and colors, and finish off with your printed stationery items that will fuel your in-person marketing.
7 Week Process
Submark, Logo Design & Logo Variations
Final Files for Digital & Print
Brand Style Manual
Seasonal Color Psychology
Business Cards (100)
+ Tagline Creation
+ 2 Printed Stationery Items
+ Custom Pattern / Illustrations
+ Social Media graphics for Instagram & Facebook
+ Guidance for Roll-out and Launch
Step 1: Connect
We connect and schedule a time to chat (ideally over a warm drink) about your project.
Step 2: Discovery
We will go through a design discovery questionnaire that nails down your why, your target audience, your competition, your goals and your aesthetics.
I will take you through a keyword exercise to find your color psychology season. Then we will pull inspiration and create a moodboard that aligns with your ideas and inspiration.
Step 3: Sketch
We take to pencil and paper to create a blueprint for your logo design long before we ever get onto the computer.
Step 4: Design & Deliver
We will take the sketched ideas onto the computer and bring them to life. This is where most of the revisions come in. I work very closely with you on the design to make sure throughout this final step, that we are staying aligned with your goals.
Once the final design is approved, it is delivered with all file types you will need to share your new project with the world.
Step 5: StationEry
We move onto your business cards, or with the trailblazer, your stationery suite. We design them to go seamlessly with your branding and I work with high-quality printing partners to make sure your stationery comes out exactly how we planned.
Step 6: Launch and Rollout (Trailblazer)
With the Trailblazer package, the last step is to create a launch/roll-out schedule for your brand. This includes guiding you through the best times to post and prompts for your social media posts or emails to your list, and the necessary graphics that will go along.
You'll have a partner alongside as you launch your new brand to your people.
Ready to get started?
A la Carte Pieces
Custom designed digital file
Custom designed physically printed
Social media graphics
Thank you cards
Signage - banners, outdoor sign
Custom window decals
Custom t-shirt design
Business rubber stamp
What projects do you enjoy designing the most?
My heart is in small business branding. HB Designs was built with small businesses in mind, and as a local lover myself, my goal is to help small businesses, like mine, succeed in their industry.
How much do your services cost?
This changes with every project, based on the needs of your business. Once we have our first consultation and go through the questionnaire, I will have a clear idea of the scope of the project and will present a quote.
What is the timeline like?
Each project type is different, but you can expect a minimum of 3 weeks for each package type. After our first consultation, the timeline will be given in detail along with the quote.
How do I get My project started?
After agreeing to the project and price, the next step is signing the contract and putting down the deposit. That puts your project in the first available place in the schedule.
How do you get to know me and my business?
I work closely with my clients. It is very important to me for you to be a collaborator and not just a client. With that said, I spend time with you during the consultation and questionnaire, to really uncover your business and goals. I also do my research and try to immerse myself in your industry.
What do I need to do before becoming a client?
I would recommend doing a self-evaluation on your business and where you want to see yourself in 5 years. I will help to uncover a lot of the aspects of your business, but it would be great if you knew what your ideal customer looks like and how you want your customers to see and remember your business.
How much time is required of me?
My goal is for you to be involved and aware of each step of the process, but your homework is at the very beginning of the project with answering the questionnaire. The rest of the process collaborating on options sent, revisions, color choices, and final approval.