Blue Moon Yoga
We had the opportunity to create the branding for a local yoga studio based in Newcastle Oklahoma.
Blue Moon Yoga is a studio for all levels and ages. Their goal is to teach proper foundation and alignment to ensure that yoga is done safely.
I was able to take a class at the studio and was blown away by the attention to detail and skills that Emilia has when teaching. I have practiced yoga for many years and learned so many foundational skills that I had never been taught before. She really starts at the foundation and builds on top of it.
Her vision for the brand was a minimal logo that included a moon. Her inspiration was a combination of minimal and whimsical/nature derived elements, so I decided to create a watercolor moon to include in her logo to bring some warmth and personality to her brand.
Project Details:
Custom Color Palette
Tshirt Design
Brand Research & Positioning
Discovery & Inspiration
Logo Marks & Custom Pattern
“Working with Hayley was so much fun! I gave her a few examples and ideas and she totally ran with it and created exactly what I was looking for. She is very helpful and knowledgable when it comes to know which fonts and colors to use to best create a brand that speaks to what you do. She’s honest, works fast to get you results and genuinely wants your brand to speak volumes! I can’t recommend her enough. ”