Holly Felts Photography
Product Details
Custom Color Palette
Font Suggestions
Brand Research & Positioning
Discovery & Inspiration
Logo Marks & Variations
Holly Felts is a wedding and senior photographer based out of Tulsa Oklahoma. Even though she's local, she is a powerhouse of a photographer, being Voted 1 of the Top 3 Wedding Photographers in the South by Southern Weddings Magazine. Holly came to me, serious about building a consistent legacy brand that would be timeless and classic, but also reach her top-tier audience.
Our vision for the brand was to elevate it into the higher-end clientele, while also highlighting that elegant southern charm. We knew she was a summer personality, so using a classic serif font and simple line drawings were important. Her keywords were: high-end, elegant, classic and southern, with legacy and timeless as sub-words.
We decided to capitalize on "legacy" by designing a simplified family crest, and with Holly already having an idea for a font that she loved, we set out to create a minimal, elegant monogram for the crest.
What was the most valuable piece of the process?
“I was nervous to hire a brand designer because I was nervous of wasting my money. Hayley made me feel so important and that my brand truly mattered beyond social media and a website! She made me really evaluate who I was as a business and what my purpose was - you can’t put a price on that!”
“Hayley was a delight start to finish. She never missed a deadline - in fact, she was always one step ahead! I was never confused on anything, nor concerned that she didn’t have my best interest at heart! I felt cared for as not only a customer, but an individual!”