Letter Jess

LetterJess-blogpostgraphic-03.jpg
 

Project Details:

  • Custom Pattern & Color Palette

  • Business Cards

  • Notecards

  • Website Design

  • Brand Research & Positioning

  • Discovery & Inspiration

  • Messaging - Oneliner

  • Logo Marks & Variations

 

Jess from LetterJess came to me as she was putting the plan in place to leave her current job and take the leap as a full-time entrepreneur. She wanted to build relationships with her target audience, create the recognition, and focus on the spirit of her brand to draw people into a community.

Our goal with the branding was to create an unapologetically feminine, bold, elegant and classically fun brand marks so that she could build a business and products around her passion for calligraphy, monograms and embroidery.

Letter Jess - calligraphy and creative design - feminine branding - embroidery logo
 

So we created completely custom and collaborative brand marks that brought in her calligraphy and monogram creation with a custom font and pattern elements to create her feminine and southern logo design.

 
Letter jess - pattern - feminine branding - southern logo
 

We also created her squarespace website and shop using a collaboration of her digitized calligraphy and the gorgeous imagery from Jodie Brim Photography.

 
Letter Jess - website design - calligraphy and creative design - feminine branding - embroidery logo