Magnolia Surrogacy

Magnolia Surrogacy is an Oklahoma based full-service agency delivering services and support to surrogates and intended parents through the surrogacy process. 

Going into the branding process, we wanted to create a brand that talked both to Surrogates and to the intended parents who are wanting to grow their family. The branding needed to support and align with the surrogacy process and also stand on it’s own as a professional and reputable agency amongst its peers.

Our keywords were warm, welcoming, supportive, community, committed, professional, reputable. 

Project Details:

• Brand Research & Positioning

• Discovery & Inspiration

• Messaging - Oneliner

• Logo Marks & Variations

We created a custom logo mark with typography that has all of the characteristics that come with a serif font, while not being visually. We created the “g” from a sketch that gives the appearance of a pregnant belly.

We wanted the branding to be feminine, yet professional, so we went with soft neutral tones for the color palette.