Pearl District Building
The Pearl District Building is a wedding venue in Tulsa, Oklahoma with an eclectic speakeasy vibe. The Pearl has never had a logo or brand before and the team was ready to build a brand that they could be proud of and share as they market and grow the venue.
Project Details:
Custom Color Palette
Postcard
Website redesign
Brand Research & Positioning
Discovery & Inspiration
Logo Marks & Variations
Our goal with the branding was to create something that was unique to the Pearl - timeless, elegant, moody - and reflected the speakeasy style inside. Inside the venue, you'll find brick walls, moody lighting, antique mirrors, iron lanterns and vintage wine barrels. It's elegant and eclectic and takes you back to a different time.
With the inside style being as unique as it is and having so much character and personality, we decided to bring a few of the elements that make the pearl so unique into the branding. So we brought in some frames and embellishments from the ceiling tiles and vintage bar piece, and the iron lanterns that are the main highlight of the middle room. Our key words were: Timeless, urban, elegant, creative, service, unique, speakeasy, eclectic.
What was the most valuable piece of the process?
“I’m obsessed with the final product that Hayley created but I would say the most valuable thing I personally am walking away with, besides the fabulous suite, is a deeper and clearer sense of our goals as a business.”
“I was really nervous about the project going into it and Hayley walked me through the whole process with ease. Communication is really important to me, I hate the feeling like I’ve been left in the dark. I NEVER once felt that way. Hayley was always quick to get back with me with any questions I had and she was always eager to help me if I needed her advice or opinion.”
