Raines Polygraph Services
Having been trained and certified in polygraph exams, Bobby was ready to launch out on his own to help people in Oklahoma and a few surrounding states.
As we went through the discovery process, Bobby’s keywords were “Professional, modern, ethical, trustworthy, expert, and reliable.” These put him in the winter seasonal personality with an undertone of summer. With that, we set to work on crisp, clean and minimal logo marks that also had a geometric take to them.
Project details
Custom Color Palette
Business Cards
Website Design
Brand Research & Positioning
Discovery & Inspiration
Logo Marks & Custom Pattern
When we thought about the overall design, we wanted something simple, bold, but also trusting. We chose to go with a customized serif font and an open monogram. For his colors, blue was a must for being a trusting, reliable, and approachable. Then we brought in an ice blue and bold rust color to complete the winter color palette.
We worked together to create a minimal website that was to the point, but also added in some interactivity and helped him to stand out as an expert.
