The Simplified Island
The Simplified Island brand was an absolute pleasure to work on, because Caroline, the owner, was a past client of mine, who also owns Coastal Connections Marketing, who we did a full rebrand for back in 2017.
Caroline is a professional organizer, helping families simplify and organize in a way that makes the most sense to the way they function and live. She is a certified KonMari consultant and is an overall amazing human being.
We went into the branding with the goals of it being approachable, comfortable, simple and a nod to nautical. We wanted it to be sophisticated, fresh and inviting.
So we created a custom letterform for “simplified” that connected letters, added spacing between them and took away anything that would add any complexity or thickness.
Project Details:
Custom Color Palette
Font Suggestions
Brand Illustration
Business Card and Postcard Design
Brand Research & Positioning
Discovery & Inspiration
Messaging: Oneliner
Logo Marks & Custom Pattern
The logo feels open, calming and fresh.
We also created fun little basket illustrations that created a pattern and icons that Caroline can use throughout her branding for a fun pop of personality.
What was the most valuable piece to you throughout the process?
“I love how Hayley approaches a branding project from a true collaboration perspective. She never assumes she knows about your business. She asks lots of questions, and there is plenty of back-and-forth to ensure she communicates the brand appropriately.”