Black Dog Vintage
Black Dog Vintage is a curated and cozy vintage home decor and gifts sister company to Lee Agnew’s La Vintage, where she offers rentable vintage pieces for weddings, events and celebrations.
A unique characteristic of Black Dog Vintage is that it’s not just a place where you can find vintage decor and gifts, but Lee shows you how to style vintage items within your home so that you know how to integrate collected items with newly purchased ones.
The goal for the branding was to create a mark that was unique and separate but also went nicely besides the brand for La Vintage, which we helped build out months before starting on the Black Dog Vintage brand.
We wanted to create a brand to reflect the vintage and found items that are sold, as well as give off an inviting feel of warmth to customers.
Project Details:
Color Palette
Font Suggestions
Postcard Design
Brand Research & Positioning
Discovery & Inspiration
Messaging - oneliner & mission statement
Logo Marks
A sweet spot for Lee was that her beloved black lab, Max was a huge piece of her memories of vintage goods. He accompanied her in her shop as she curated, collected and refinished and was the passion behind the name. So we had to have a nod to him in the logo.
We created a hand-drawn and worn badge logo that kept Max front and center. We created custom letterforms for the words “Black Dog” and softened them with hand drawn leafy branches.
Overall we were able to create a nostalgic, inviting and warm brand that makes you feel cozy and want to shop!
“I feel like I have a solid foundation to build on as I move forward with my business. I had to dive in and really study and think about my business and its purpose. It wasn’t easy but very valuable. Hayley is very professional and she listened to me express my concerns and needs for my business. She gave me the tools to improve.”