I love when happy clients refer their friends. It means so much that someone enjoyed the process enough to send someone they know through it also! Russ Parker was sent my way from my past client Britney of Executive Jet Professionals (read about her project here). 

Russ had built quite a legacy as a realtor in Texas and was ready to slow down and share his knowledge and expertise with hopeful new realty agents in the Oklahoma area. His mission is to provide a realty company environment where agents can serve home buyers, sellers and investors in a caring and collaborative way.    

We jumped into his project to create a logo design that would look professional and clean, but also come across as friendly and caring. 

Our key words were: Dependable, honesty, integrity, professional, elite and service. 

We jumped into his color palette, looking at winter colors that also had some warmth in them, so blues and golds were the perfect pick for a brand that wanted to come across as professional, but also approachable and dependable. 

We played with several monograms and ideas that brought in elements of a home, and we landed on a clean and simple line drawing of the front of a house with the monogram of S H R in the places of the windows and front door. 

The typography was really important in creating that professional/dependable look, so we picked a serif font that had a wide range of widths within each letter. 

It was such a joy working with Russ and I can't wait to see how he impacts that realty industry with his heart for service and integrity.