Sister Venture
Sister Venture is a sister duo in Tulsa, OK with a Lifestyle Blog all about organizing, fashion, home decor and health.
Starting the brand process, we knew we wanted to create a brand that was quirky, fun and creative and that reflecting Mary and Rachel’s unique personalities.
Our keywords were Quirky, Creative, Down to Earth, Organized, Optimistic, Eclectic, Fun, Sustainable.
Project Details:
Font Suggestions
Custom Pattern Design
Custom Brand Illustration Suite
Blog Header Graphics
Digital Downloadable PDF
Custom Blog Graphics
Brand Research & Positioning
Discovery & Inspiration
Messaging - Oneliner
Logo Marks - Main, Secondary, Alternative and Submark
Custom Color Palette
Our goal was to create a fun, quirky, retro logo that could work on many different levels and that spoke to stay at home moms, crafty women or single women who enjoy blogs, learning how to DIY their home and life, and enjoy being creative in their homes.
The Sister Venture brand creates the feeling of empowerment, creativity and support….and a whole lot of fun!
We created an entire brand suite that translates from vertical to horizontal application.
We also created a suite of brand illustrations that will be used throughout their blog for their major themes and categories. Our favorite, being a line portrait of the two sisters.
The branding is a fun, modern-retro style that takes you back to simpler times and makes you feel comfortable enough to pull up a chair with your favorite drink and peruse the posts about life, home and health.
