Sobo Social
SOBO Social or South Boston Social is a social media management and content creation business in Tulsa Oklahoma that uses their expertise to take the weight of running social platforms off of business owner’s shoulders.
Going into the branding process, we wanted to create a brand for SOBO Social that would establish brand awareness and an online presence, as well as set them up as an expert in social media marketing and give off an approachable and timeless feeling to clients.
Our keywords were classic, feminine, timeless, expert, approachable and simple.
Project Details:
Custom Color Palette
Font Suggestions
Business Card Design
Brand Research & Positioning
Discovery & Inspiration
Messaging - Oneliner
Logo Marks
Our goal was to create a text heavy logo that was a showstopper in typography. We wanted it to look crisp, professional but also have a softness to it. We wanted it to translate across platforms and be a brand that the business could grow under.
We created custom typography for SOBO and South Boston and created a custom compass arrow that adds a personal touch to the logo and symbolizes how SOBO Social navigates their clients in the right direction as things change within social media.
We created an entire brand suite that translates from vertical to horizontal application and we kept the colors soft, comforting and timeless.
