Holly Felts Photography
About The Project
Holly Felts is a wedding and senior photographer based out of Tulsa Oklahoma. Even though she's local, she is a powerhouse of a photographer, being Voted 1 of the Top 3 Wedding Photographers in the South by Southern Weddings Magazine. Holly came to me, serious about building a consistent legacy brand that would be timeless and classic, but also reach her top-tier audience.
Our vision for the brand was to elevate it into the higher-end clientele, while also highlighting that elegant southern charm. We knew she was a summer personality, so using a classic serif font and simple line drawings were important. Her keywords were: high-end, elegant, classic and southern, with legacy and timeless as sub-words.
We decided to capitalize on "legacy" by designing a simplified family crest, and with Holly already having an idea for a font that she loved, we set out to create a minimal, elegant monogram for the crest.