Holly Felts Photography

Holly Felts Photography – preppy wedding photographer – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – crest monogram

Holly Felts is a wedding and senior photographer based out of Tulsa Oklahoma. Even though she's local, she is a powerhouse of a photographer, being Voted 1 of the Top 3 Wedding Photographers in the South by Southern Weddings Magazine. Holly came to me, serious about building a consistent legacy brand that would be timeless and classic, but also reach her top-tier audience. 

 

PROJECT DETAILS:

  • Custom Color Palette

  • Font Suggestions

  • Brand Research & Positioning

  • Discovery & Inspiration

  • Logo Marks & Variations

Holly Felts Photography – preppy wedding photographer – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – crest monogram - moodboard

Our vision for the brand was to elevate it into the higher-end clientele, while also highlighting that elegant southern charm. We knew she was a summer personality, so using a classic serif font and simple line drawings were important. Her keywords were: high-end, elegant, classic and southern, with legacy and timeless as sub-words.

We decided to capitalize on "legacy" by designing a simplified family crest, and with Holly already having an idea for a font that she loved, we set out to create a minimal, elegant monogram for the crest. 

Holly Felts Photography – preppy wedding photographer – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – crest monogram
Holly Felts Photography – preppy wedding photographer – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – crest monogram
Holly Felts Photography – preppy wedding photographer – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – crest monogram
 

What was the most valuable piece of the process?

I was nervous to hire a brand designer because I was nervous of wasting my money. Hayley made me feel so important and that my brand truly mattered beyond social media and a website! She made me really evaluate who I was as a business and what my purpose was - you can’t put a price on that!
— Holly Felts
 
Holly Felts Photography – preppy wedding photographer – Hayley Bigham Designs – Tulsa Oklahoma Branding Studio – crest monogram - business card design
Hayley was a delight start to finish. She never missed a deadline - in fact, she was always one step ahead! I was never confused on anything, nor concerned that she didn’t have my best interest at heart! I felt cared for as not only a customer, but an individual!
— Holly Felts