Holly Felts Photography
About The Project
Holly Felts is a local Tulsa photographer, but even though she is local, she is a powerhouse of a photographer, being Voted 1 of the Top 3 Wedding Photographers in the South by Southern Weddings Magazine. Holly came to me, serious about building a consistent brand that would be timeless and classic, but also allow her to reach the top-tier of her audience.
Holly's keywords were: High-End, Elegant, Classic, Southern, Timeless and Legacy. I decided to capitalize on "legacy" by designing a simplified family crest, and with Holly already had an idea for a font that she loved, we set out to create a minimal, elegant monogram for the crest.