Five Design Elements You Didn't Know Were Important

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As a business owner, you wear many hats and sometimes there just isn't enough time to put thought into your design. That's why most business owners hire out a graphic designer for their logo and branding, but a lot of the time it stops there and they are left to DIY their own collateral, signage, menus, etc. 

If you aren't a professional graphic designer or at least have a good eye for design, I bet you didn't realize that there are actual guidelines that keep your design relevant, readable, relatable and aesthetically pleasing.

Wouldn't it be nice if you knew these things so that if you're DIYing your own or you have a graphic designer working with you, you can make sure you're hitting those guides with each item that is produced? 

Well, in this new series, we're going to be diving into each important element and showing best practices for using it in your design. By using these five design elements in the right way,  you will attract more of the right people, connect with your customers, and in turn will be more successful as a business. 

  1. Shapes - what shapes should you use based on the type of business you have?
  2. Typography/font - what font should I use to get the mission of my business across?
  3. Color - what is the psychology behind color and how can I use it in my collateral to connect with my customers?
  4. Style - is there really different styles of design? If so, what's mine?
  5. Scale - why is it better to keep your logo smaller than you think it should be? 

We'll be answering all of these questions and more in this series. 

Our purpose at HB Designs is to make the world a more beautiful place, starting in our own home town. We believe that small businesses are the heart and soul of our communities and we want to do what we can to empower and equip them with the knowledge about design to succeed. 

If we can save a business from using comic sans on their signage or papyrus on their menu, we believe that we've done our duty as a design studio!