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Hayley Bigham Designs
Authentic branding for dreamers, late-nighters, and small business entrepreneurs

1967 Designs Logo

I met Tyler through a good friend in my Tuesdays Together group. She also happens to be his wife. I love when friends refer potential clients to me, because they care so much about that person that they want them to succeed. Either that person doesn't have a logo at all, or their logo is no longer working for their business anymore and their friend has took notice and wants to help. 

Tyler came to me without a logo, without social media accounts, and without a website. All he had was his expertise, his experience, and his portfolio, and to my surprise he was growing his business and working really cool projects. But he had realized that to cross the line into larger projects, he needed to have a professional logo and build out his branding so that people could find him and easily refer him to people they knew. 

1967 Designs is a production company here in Oklahoma that serves it's clients through audio, video, lighting and design. Tyler is extremely knowledgeable about production design and is passionate about creating the best guest experience for his clients. 

When we started the branding process, I took Tyler through the brand discovery process and his seasonal personality was 100% winter. His brand style was modern, high-quality, dramatic, and cutting edge. So we played with various styles that were ultra modern, crisp and clean and ended up with an abstract take on sound waves. 

 

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Here's a little video of the sketching process.

 

Tyler is in the process of building out his website and social media accounts. You can find him on facebook and instagram. 

Client Highlight, BrandingHayley BighamFebruary 22, 2018brand experience, branding, small business logo, a/v logo design, production logo design, local tulsa business, audio video tulsa, minimal logo design, sound waves, audio waves, 1967 designsComment
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Some common advice in the creative world is to share only what you want to continue creating. “Only share the images, designs, graphics, styles, creations that you want to book!” And that’s great advice, because we are visual creatures and people book what they see.⠀
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There is a small group of people who will like your style so much that they will rope you into their own vision. But the truth is that most people will see a creation and want that, just in their own style. ⠀
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When I first started freelance graphic design, I was blessed to have a steady flow of clients to work with, so I jumped head first into their projects and never took the time to think about an industry that I would enjoy creating for. ⠀
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These past two months I’ve been able to reflect on that. So I’m scheduling a personal project into my calendar each quarter, to start sharing some of my own creations! ⠀
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What is something you’ve really wanted to work on? Or someone you’ve really wanted to work with that you haven’t yet? ⠀
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Mine is brick and mortar businesses and coffee shop branding! ☕️😊 Happy Valentine’s Day friends! Take a moment today and celebrate the ones you love! Consistency is defined as “acting in the same way over time; unchanging in nature, standard or effect over time”. ⠀
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Brand consistency is taking that definition and applying it to your branding: your voice, messaging, aesthetics, logo, colors, fonts, etc. ⠀
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Over on the newsletter we are about to jump into a 5-part series on how to create consistency around your branding that ties hand and hand in with a series that is starting on the blog this week! ⠀
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I’m excited to open up this topic, look at great examples and give practical applications! Get signed up for the newsletter if you don’t want to miss it! 📷: @wendy.bobarikin I’m excited to share the final submark icon for Healthy Roots dentistry. It’s come a long way, but I think we landed on a professional and balanced mark that reflected the owners personalities and goals. Friend, do you use the enneagram?? (Warning, this is a long one!)⠀
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My sweet friend @paige.hulse recommended that me and another friend take the assessment last spring right before the #mthconference and I truly had never had a deeper look into my personality until I read the 9 enneagram type. I felt like someone had opened up my heart and I was able to observe it from the outside. It’s a very vulnerable, uncomfortable feeling, but also gave me a lot of peace that I’m not alone in my quirks and traits, and that someone was insightful enough to understand me in my purest form.⠀
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Since then, it’s been an amazing tool to know myself better and to start understanding others that are close to me. It’s led to connection and community and a deeper understanding of how others think and process things. I now know how I should react to an 8 or word something to a 2 so that it will be accepted in the way I meant for it to be. ⠀
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But the other day I read that some are using the enneagram to tear others down, judge other’s characteristics and put people in a sort of hierarchy of importance based on their number and when I read that, it made me angry and disappointed (here’s my 9 coming out). ⠀
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The enneagram, like Myers Briggs, strengths finder, four tendencies, etc was created and is meant to be used to unify and create empathy and understanding in life, relationships, and work. It wasn’t created for me to rank how far “above you” I am. Each personality type and number has admirable qualities and there is no type or number that is better than the rest, because without the others, there is no balance. I can only imagine the chaos if the world were run by only 9’s. ⠀
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So if you’re using the enneagram in a way that it wasn’t created to be used, I encourage you to stop and open your mind to the way it was created. To look at all the ways it can unlock unity and understanding instead of trying to use it to build walls between us. It can be a very powerful tool, but only if it’s being used how it was created to be used.⠀
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There are a lot of resources out there and people who claim to be experts, but one of  the more interesting takes....(continued in comments) Who loves a good custom typeface? ⠀
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The more I create branding for my small business clients the more of a priority it is to make every piece of their branding 100% unique to them. ⠀
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And that’s where creating custom type for their logos comes in. The type is created with my client’s unique characteristics and goals in mind, so it reflects them better than any free font pulled off the internet would. And no one else will ever have their same font! 👌
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Copyright Hayley Bigham Designs 2018 | All Rights Reserved | Photos by Wendy Bobarikin & Molly Thrasher